A conversation series

House Style.

House Style reads the personal codes of women who build recognisable worlds.

House Style asks what a woman’s house gives away about the world she is building.

The show

Women who build recognisable worlds.

House Style is a conversation series about women who have built recognisable worlds: homes, brands, houses, hotels, creative practices, rituals, and bodies of work with a distinctive internal code.

The conversation explores the code underneath what she has built: the instincts, references, rituals, values, ambitions, and private rules that make her world feel unmistakably hers.

House

House does not only mean home.

It can be a literal home, but it can also be a fashion house, a perfume house, a hotel, a restaurant, a magazine, a studio, a family culture, a creative practice, or a public world.

A home A brand A hotel A fashion house A perfume house A studio A restaurant A magazine A table A family culture A creative practice A way of moving through the world
Authorship

The common thread is authorship.

She has made a world that carries her taste, rules, rituals, values, references, ambitions, and refusals.

House Style is about women who build recognisable worlds in the fullest sense: homes, brands, institutions, bodies of work, and ways of living with a consistent internal code.

The clues

House Style looks at the clues.

The spaces, objects, rooms, wardrobes, products, tables, rituals, routines, habits, work, language, atmospheres, and recurring choices that reveal the code underneath what she has built.

What have you built that now bears your house style?

An invitation

Is this you?

House Style is for women with strong points of view across home, interiors, retail, styling, food, table, entertaining, hospitality, fashion, perfume, publishing, creative practice, work, routine, taste, and lifestyle.

You do not need to be a pure interiors person. The question is whether the world you have built, whether domestic, commercial, cultural, creative, or institutional, reveals a coherent personal code.

An invitation

Often it looks like this.

1.A world people recognise as yours
2.A house you have created: a home, brand, hotel, fashion house, perfume house, studio, restaurant, magazine, table, family culture, or creative practice
3.A personal code visible through your spaces, work, routine, wardrobe, books, objects, product, table, atmosphere, or habits
4.A life that feels composed rather than branded
5.A point of view on the rules you inherited, the rules you keep, and the rules you rewrite
6.A consistent code across more than one domain
Your hosts

Winnie Tam and Cherie Yang.

Winnie Tam
Winnie Tam

Founder of 28 a.m., an architectural and interior design practice.

Winner of Homes & Gardens Next in Design 2026. Featured in Elle Decoration, Design Anthology, and Leibal.

Mum to a 3-year-old. Avid nature collector, obsessed with design, from the macro architecture down to the cup in your hand.

Cherie Yang
Cherie Yang

Founder of Visualist, the AI workspace for boutique creative professionals.

Writes about the Taste Economy and hosts the Taste Capital podcast. Dog mum to Baguette and Brioche.

A creative who can’t draw, currently building a campervan. A big fan of words and play, and of wordplay.